Marketing Manager, ABM
Things You'll Do:
Strategy & Planning
● Execute a robust ABM strategy aligned with company goals for pipeline acceleration, new business acquisition, and ACV growth.
● Partner with Account Executives and SDRs to identify and prioritize target accounts using tools like 6sense and Salesforce, establishing engagement prioritization and plans.
● Help refine and evangelize our ABM framework across sales and marketing teams to ensure a unified, GTM strategy.
Campaign Execution
● Orchestrate and manage integrated, multi-channel campaigns that deliver personalized buying experiences for key accounts. You'll lead the full campaign lifecycle, from crafting targeted messaging to coordinating digital ads, email sequences, custom landing page builds, sales enablement resources, and more.
● Partner with content and product marketing to map assets and messaging to buyer personas, verticals, and journey stages.
Performance & Optimization
● Relentlessly measure campaign performance, analyzing key metrics from account engagement to pipeline contribution, velocity, and ACV. You'll translate these insights into actionable recommendations that directly improve ROI and inform future strategy.
Technology & Enablement
● Leverage and optimize our ABM tech stack (Salesforce, 6sense, Hubspot, UserGems) to drive efficiency and performance. You’ll also play a critical role in evaluating new tools and enhancing our martech stack to support our growing ABM initiatives.
Cross-Functional Collaboration
● Act as a strategic partner to Account Executives, SDRs, and Demand Gen teams to ensure alignment on goals, targeting, and execution.
● Collaborate with content, creative, and digital teams to deliver best-in-class campaign experiences that drive engagement and conversion.
Things You'll Bring:
● 5+ years of B2B marketing experience, preferably in tech/SaaS targeting Enterprise or upper Mid-market organizations with complex buying cycles
● Proven track record designing and executing successful marketing campaigns that drive measurable pipeline and revenue impact; ideally 1+ year of hands on ABM execution
● Strong understanding of account-based marketing, personalization tactics, and the B2B buyer journey
● Hands-on experience with ABM and martech platforms including Salesforce, 6sense, marketing automation, and sales enablement tools
● Strong analytical skills with the ability to interpret data and translate insights into action
● Excellent project management and organizational skills; able to manage multiple initiatives with precision and attention to detail
● Outstanding collaboration and communication skills; adept at aligning sales and marketing to shared goals
Work Experience: 5-7 years.
We are a team built on purpose, not perfection.
The game is changing, and we're writing the new playbook. Our goals are ambitious, and we know that building the future requires diverse perspectives and skills. If you're excited about this role, but your experience doesn't align perfectly with every qualification, we still encourage you to apply.
We're looking for people who are accountable, customer-centric, and innovative. We believe that talent thrives when we empower leaders to grow and evolve. So, apply anyway. You might be just the right person for this role or another opportunity on our team
Benefits:
We Care About The Whole Person 🫶
- Healthy medical, dental, and vision insurance for you and your family
- Generous Maternity, Paternity, and Adopter leave benefits with flexibility on when you use this benefit
- Compassionate Care Program with paid time off to care for family members
- Generous Bereavement Leave that also supports Pet Parents
- Canadian employees contribute to a pension plan. Perceptyx will provide an employer match for the pension.
- As hard as we work, we also know how essential it is to take time away to rest and recharge. We offer flexible paid vacation with the expectation that every team member enjoys at least 10 business days per calendar year.
- 15 paid holidays per calendar year.
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Perceptyx Equal Employment Opportunity Policy:
Perceptyx celebrates diversity and an inclusive environment. We focus on providing an environment of mutual respect where equal employment opportunities are available to all employees and applicants for employment. We prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
Perceptyx’s policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. All aspects of employment are decided on the basis of qualifications, knowledge, merit, and business needs.