Senior Manager, Marketing Operations (USA)

Remote

Full Time

Business Operations

Experienced

The Senior Manager, Marketing Operations is a key player in our Business Operations team, responsible for the strategy, optimization, and management of our marketing technology stack, processes, and data. You'll be the go-to expert who ensures our marketing team can operate with maximum efficiency, effectiveness, and accountability. This role is a perfect fit for a data-driven leader who loves to solve complex problems and build scalable solutions that directly impact our business growth.

Things You'll Do:

Lead the Marketing Tech Stack: Own the administration, integration, and optimization of our core marketing platforms, including our marketing automation platform (e.g., Marketo, HubSpot, Pardot, LeanData, Zoominfo, 6sense), and other tools. You'll evaluate new technologies and make recommendations to enhance our capabilities.
Salesforce Administration & Support: Serve as one of the primary Salesforce administrators for our marketing and sales users. Manage and configure page layouts, custom fields, picklist values, and list views to support business needs. Collaborate with the GTM Systems Lead on larger projects, while independently managing routine administrative tasks to ensure the system is efficient and user-friendly.
Optimize Processes & Workflows: Design, document, and enforce scalable processes for lead management, campaign execution, and data governance. You will be instrumental in improving the handoff between marketing and sales, ensuring a seamless and efficient journey for prospects.
Drive Data Integrity & Analytics: Ensure data quality and cleanliness across our systems. You will develop and maintain dashboards and reports that provide a holistic view of marketing performance, from lead to pipeline to revenue, enabling data-driven decision-making. Track key performance indicators, including campaign performance, lead volume, conversion rates, and marketing influence on pipeline. Ensure the seamless flow of data between Marketing tools and our CRM, Salesforce, maintaining data integrity across the tech stack.
Manage Campaigns & Projects: Oversee the operational execution of multi- channel marketing campaigns, including email, webinars, content, and events. You will work with marketing managers to set up campaigns for success, track performance, and report on results.
Cross-Functional Collaboration: Serve as the primary liaison between Marketing, Sales, and IT. You'll translate business objectives into technical requirements and ensure alignment on shared goals, metrics, and processes.
Team Leadership & Development: Mentor and coach junior marketing operations staff or serve as a subject matter expert for the broader marketing team. You will lead by example, fostering a culture of continuous improvement and operational excellence.

Things You'll Bring:

You have5+ years of experience in a dedicated marketing operations role, with at least 2 years in a management or senior-level position.
You are a master of marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and have deep experience with Salesforce CRM.
You have a strong analytical mindset and are comfortable with data analysis, reporting, and deriving actionable insights. You know how to build a clear and compelling narrative from raw data.
You are an exceptional project manager with a track record of successfully managing multiple projects simultaneously, from planning to execution.
You are a strategic thinker who can not only fix a problem but also anticipate future challenges and build proactive solutions.
You have excellent communication and collaboration skills, with the ability to work effectively with diverse teams and stakeholders.
Experience in the SaaS or B2B technology industry, Salesforce Certified Platform Administrator credential (ADM-201) are a plus.

Education: Bachelor's Degree (4-year) in Marketing, Business, Analytics, or a related field.

Work Experience: 5-7 years.

We are a team built on purpose, not perfection.
The game is changing, and we're writing the new playbook. Our goals are ambitious, and we know that building the future requires diverse perspectives and skills. If you're excited about this role, but your experience doesn't align perfectly with every qualification, we still encourage you to apply.
We're looking for people who are accountable, customer-centric, and innovative. We believe that talent thrives when we empower leaders to grow and evolve. So, apply anyway. You might be just the right person for this role or another opportunity on our team

Benefits:
We Care About The Whole Person 🫶

Healthy medical, dental, and vision insurance for you and your family
Generous Maternity, Paternity, and Adopter leave benefits with flexibility on when you use this benefit
Compassionate Care Program with paid time off to care for family members
Generous Bereavement Leave that also supports Pet Parents
Canadian employees contribute to a pension plan. Perceptyx will provide an employer match for the pension.

Flexible Time Away 🏝

As hard as we work, we also know how essential it is to take time away to rest and recharge. We offer flexible paid vacation with the expectation that every team member enjoys at least 10 business days per calendar year.
15 paid holidays per calendar year.

Perceptyx In The News 📰

Perceptyx Equal Employment Opportunity Policy:
Perceptyx celebrates diversity and an inclusive environment. We focus on providing an environment of mutual respect where equal employment opportunities are available to all employees and applicants for employment. We prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Perceptyx’s policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. All aspects of employment are decided on the basis of qualifications, knowledge, merit, and business needs.

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Senior Manager, Marketing Operations (USA)

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